On
Oct.25.10 , In
Smart Business , by
Nathan Keen
Almost everyone living in the world today greatly depends on the online information readily available at the tip of their fingers. Peoples’ lifestyles - shopping, education, fun, recreation, and even spiritual insights - rely mostly on the information that the internet can provide. So, given these scenarios, what are the top ten reasons why you needed a website yesterday?
- You could have established your online presence and let the world know that you and your company and the services you’re offering existed!
- Some may think that a website only suits a big or large company, but the fact is almost all businesses, in whatever form or size, definitely need a website. Millions of households today have access to the internet, and having a website gives you the benefit of introducing your company and the services you are offering. It gives you the opportunity to advertise, sell your products or services online, provide customer support, and make vital information available to your target markets.
- You could have automatically grown your contact database for leads and sales
- With a website, you can automate some of your marketing through forms that collect potential customers email addresses. Remember all those flyers, letters, and perhaps a Yellow Pages advert that you sent out? Some of those people would have gone to your website and given you their email address if you had a system set up. As they say, ‘the money’s in the list.’ Without a website you cut all your marketing efforts by up to 90%. It’s like running your business with just one leg. Why hop around when you can run?
- Your business could have been available 24/7
- Did you know that you can make your business available more than your usual business or office hours? A website will allow your business or organization to open 24 hours a day, seven days a week, 365 days a year. This will encourage wider viewing and extended trading hours for your business and organization.
- You could have saved costs on advertising
- Having a website is considered to be a low cost and effective means of advertising. There is no other medium of advertising that can offer you such availability and cost effectiveness as a website. Printed materials can be misplaced, TV and radio commercials aired at pre-set times, but a website can be visited at a time that is convenient for the visitor. It can also reach a wider range of audiences.
- Search engines allow businesses to target a market more effectively than any other advertising strategy. Consumers that utilize search engines know what they are in need of and show a stronger desire for that product or service. Having high ranking search engine results means your business' web traffic will dramatically increase, and provide you with more customers than any other source of marketing.
- You could have improved your credibility
- Consumers have more confidence in, and prefer doing business with, companies that they know something about. This is an avenue where you can show visitors the structure of your company, your community involvement, the products and services you offer, awards, a list of your satisfied customers, and their feedback. These are among the things that can give confidence to your potential customers.
- You could have been convenient for your customers
- The presence of a website brings convenience for consumers. It will save them time and effort, not requiring them to drive around the corner and patiently look for certain things in a mall, or scouring supermarkets for a product they want to buy. Your website will provide your clients adequate information on the products and services with just a click of the mouse and at their own convenience.
- You could have levelled up your customer service
- Every business wants to be on top, providing quality customer service. You desire ease and convenience for your customers, coupled with a touch of individualised customer service. Your website could add value by offering helpful tips, advice and general interest content that will entertain your customers and help them remember you better.
- You could have gained an edge over your competitors
- Businesses that have a website are already at a huge advantage over their competitors. Apart from having a wider client base, their business looks more professional and established.
- You could have had news & updates readily available
- Consumers feel more comfortable doing business with companies with which they are familiar. It is important for a business to keep clients updated with their latest news, services and products. A website is a great way to inform clients of specials or sales that a business is offering. You could go one better too and setup an email marketing system. This will help increase a business' revenue.
- You could have had a growth opportunity
- A website serves as a great place to refer potential investors to, to show them what your company or organization is about, what it has achieved and what it can achieve in the future.
If you want to grow your business now, check out our website deals or take a look at some of the websites that we've done
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